TikTok bows to European pressure and halts reward feature on new app in France and Spain
LONDON (AP) — TikTok said Wednesday that it’s halting a feature on its new app rewarding users in Europe for watching videos, after facing pressure from regulators worried about its addictive features.
The company backed down days after the European Union warned that the TikTok Lite app might have breached the 27-nation bloc’s digital regulations when it launched earlier this month. The EU’s executive Commission threatened to order the suspension of features that pose a risk to kids.
“TikTok always seeks to engage constructively with the EU Commission and other regulators,” it said in a post on social media platform X. “We are therefore voluntarily suspending the rewards functions in TikTok Lite while we address the concerns that they have raised.”
TikTok Lite, which was rolled out in France and Spain, is a slimmed-down version of the main TikTok app that lets users earn rewards. Points earned by watching videos, liking content and following content creators can then be exchanged for rewards including Amazon vouchers and gift cards on PayPal.